I help founders and teams sound consistent, on purpose.

I'm a content strategist and operations manager. I work at the point where editorial judgment meets process: deciding what to say, writing it in someone else's voice, and building the systems that keep it consistent when the volume goes up.

As Assistant Marketing Manager at a B2B fintech, I led a cross-functional team of 13, including a dedicated six-person media team behind the CEO's brand. That meant 20+ ghostwritten articles under their byline in Forbes and Entrepreneur, their whole social presence across LinkedIn, X, YouTube, Instagram and Facebook, and press and earned-media placements that all reinforced one story.

To keep it consistent at that volume, I built the systems behind it: a dashboard to track how the brand was landing, a multi-reviewer content pipeline, and a publish-readiness gate that caught off-voice lines before they shipped.

I build with modern AI tooling, but the value isn't the tools. It's knowing what good looks like, and turning that judgment into a system a team can run without me.

Now I work with founders and small teams who are being told to "use AI more" for content but don't yet have a system for it. I build the system, and hand it over so the team owns it.

I work async. India and US-remote.